Sales Tool Specialist - Hiring in process/Finished, not possible to apply

Are you a driven hungry CRM and marketing automation specialist with experience from an international e-commerce environment? Do you also share our passion for strong brands and an active lifestyle?

To exceed the expectations of our active consumers and meet the demands of a changing retail environment, Thule is now building a stronger team within the Regional head office for Europe, Middle East, Africa, and Asia/Pacific in Malmö, Sweden. With more new products and categories coming to market in the near future we are accelerating our Sales&Marketing efforts online, with the focus on excellent consumer experience, product and brand presentation.

We are now looking for a Sales Tool Specialist Regional Sales&Marketing team at the regional head office. This is an exciting opportunity for the right candidate to be a part of a growth journey in a fast-paced and dynamic environment!

About the role

As a Sales Tool Specialist, you will be operationally responsible for the commercial side of our B2B tool Thule.net in the Region. We are seeking an individual with an understanding and experience from working with Marketing Automation (B2B and Direct-to-consumer) and Digital Selling and eager to extend their scope of work and experience.

You will be responsible for setting up user journeys based on data and market insights, as well as develop personalized campaigns to maximize engagement and conversation.

Further you will develop and implement a product training platform (via Salesforce Trailhead) and maximize participation both internally and externally on the training platform and on the overall Thule.net with multiple functionalities like order planning, warranty requests, archive of invoices and more. You will be working both in a project setup as well as developing and optimizing day-to-day tasks in close collaboration with a cross-functional team of colleagues.

Responsibilities

In this position you will be the main driver in the Region of sales tools connected to our B2B tool Thule.net (marketing automation, sell-in, e-learning, marketing content)

• Plan and execute marketing automation campaigns (B2B and DTC) in line with global, regional and local plans. This will involve customer and consumer retargeting and segmentation, as well as building user journeys and personalized automated flows across several markets.
• Work closely with the Global Product Owner of Salesforce, who also are located in Malmö, as well as your counterpart for Region Americas, based out of Seymour, USA.
• Work with Digital selling through B2B customer catalogues. This will involve development of customized content in line with the customer prioritization and segmentation.
• Develop and maintain the new product training platform incl. support to sales organization. This will require a deep understanding of Salesforce Trailhead functionalities as well as require that the content quality is in line with the purpose and needs.

Your profile

To be successful in this position, we believe that you have:

• Minimum 5 years of experience of working with CRM and marketing automation in an international e-commerce environment
• Experience from setting up a CRM/Marketing automation tool (preferably Salesforce), as well as strong analytical skills
• Experience from working with a training platform and customized content is beneficial (preferably Salesforce Trailhead)
• Excellent problem-solving and analytical skills. These are essential for developing and maintaining the tools to meet the needs of the organization
• A can do and hands on mentality that makes things happen.
• Excellent communication skills in English. German is a plus.

As a Sales tool Specialist, we believe you have an academic degree within business administration or similar. You are a well-structured and an ambitious team player that thrives in a fast-paced and hands on environment. You have a commercial mindset and pay attention to details and are able to manage multiple tasks and projects in parallel.

We believe in strong teamwork, both within your own team but also across teams. We strive to be an open and curious organization, sharing our knowledge and inspiring one another. Within Thule Group you will find people who have a passion for the products we make and the outdoor company we are. We share the same values, and we like to have fun. All our employees have a joint responsibility to maintain that spirit and contribute to it. 

Application

The position reports to the Regional Sales & Marketing Operations Director, Ivona Todorovska, and is based in Malmö, Sweden. If you believe you would enjoy working in a flexible and growing global branded consumer goods company and feel that the professional tasks will be challenging and rewarding for you, please submit your application and references no later than 24th  April 2023.  We will have running interviews.