Commercial Director, Australia

Bring your Life 

Would you like to be part of our Thule Commercial team and take the lead in expanding our presence in the Australian market. We are offering you an exciting opportunity to further develop and grow a regional team and bring our smart, sustainable, and high-quality products to more active families and outdoor enthusiasts.  

What you will do at Thule 

In the role as Commercial Director Australia your overarching responsibility is to lead and coach the country sales and marketing teams to achieve long term success with topline growth and profitability. You are responsible for delivering brand and financial growth in the region in line with our overall company goals. You are also responsible for optimizing distribution and expanding key channels including Bike, Automotive, Juvenile, Outdoor/Sport, Luggage. You are expected to expand the Direct To Consumer footprint, digital as well as with Thule stores. 

In addition, you will also focus on  

• Developing long-term sales, distribution and marketing plan for existing and new customers with clear actionable targets for the team as we like to get things done! 
• Report on monthly sales and marketing development as well as monthly qualitative and quantitative forecasting. This gives us insights into the development as well into our future planning.  
• Have a good understanding of the business and the regional marketplace to be able to manage the business through strong partnership with stakeholders and new accounts as well as the team.  
• Coach and lead the sales and marketing team to develop strategic thinking, customer account management and trusted customer relationship. Apply a “doer” mentality in all tasks by leading by example in planning, execution, and follow-up 

The position will be based in either Melbourne or Sydney with frequent travels to the other location. 

What you bring 

To be successful in the role as Commercial Director Australia we believe that you have extensive knowledge in key account management, independent retailer expansion and leadership. You have extensive experience of Sales Management for either Sports, Outdoor, Fashion or SMCG, in addition experience from the Bike Channel would have extra weight. 

We also believe that you: 

• Are great at getting things done – you are goal oriented, have high energy and are driven  
• Are a comfortable decision-maker based on analytics and strategic information but primarily focused on accountability  
• You do what you say  
• Are a relationship-builder, you have high ability to build trusted relationships with customers, your team and in the organization to influence and lead people in the right direction.  

Why you should join Thule  

This is an exciting opportunity to join Thule and head the role as Commercial Director Australia. You will be a part of a high-impact Commercial function shaping the future of a premium brand across multiple channels - from retail to DTC - with the autonomy to make real decisions and drive results.  

For us at Thule Group, everything is about making it easy to live an active life. We pride ourselves in developing smart, innovative, and long-lasting products to which our employees contribute. We are convinced that diversity in background, origin, and experience complement and amplifies our performance and achievement. Therefore, we want our employees to strive towards smarter and more creative ways of working and see opportunities in all parts of our business.   

We are an open, communicative, pragmatic company. We have driven and curious people worldwide who strive towards smarter and more innovative ways of working - to make our products better and our customer meetings more engaging. Our mantra is to keep it simple, keep it lean, keep momentum, keep looking for improvements, and always look for the results.  

Hiring process 

Apply by submitting your application and resumé through “Apply for position” on our Thule Career Site. The application deadline is August 3, 2025. 

Due to summer holiday, we will begin reviewing applications only after the application period has closed. No screening or interviews will be conducted before that, so all candidates will receive updates after the deadline. Kindly note that we do not accept applications via email. 

If you have any questions about the role, feel free to contact Per Henricson, at per.henricson@thule.com 

We look forward to hearing from you!